From Dawn Foods emerges Doughstory, a distinguished brand conceived with a primary focus on the global dissemination of premium-grade food offerings. Doughstory epitomizes the endeavor to introduce the culinary essence of Pakistan to international audiences through its diverse array of frozen flatbreads, frozen snacks, and ambient snacks.

In the early months of 2024, Doughstory unveiled its ambient bread range, comprising five distinctive variants: Plain, Bran, Whole Wheat, Milky, and Multi Grain bread.

Presented herein is the proposed packaging design for the brand. Employing adaptive and contemporary typography tailored to contemporary market preferences, the design incorporates varied colors corresponding to each bread variant. A thoughtfully incorporated window provides a glimpse of the product’s freshness, enhancing its appeal to prospective consumers. This strategic use of color not only distinguishes each variant but also captivates potential buyers when displayed in retail settings.